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Yahoo! Web Analytics

Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this title discusses the why of Web analytics as well as the how and reveals secrets and tricks.

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Yahoo! Web Analytics by Dennis R. Mortensen

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Yahoo! Web Analytics: Tracking, Reporting, And Analyzing For Data-Driven Insights By...

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Offering step-by-step instructions and advanced techniques on how to customize tracking codes, evaluate enterprise and pay-per-click campaigns, track custom fields and internal search, and effectively use data visualization tools, this title discusses the why of Web analytics as well as the how and reveals secrets and tricks.

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