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Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer Roger D. Blackwell, James F. Engel, Paul W. Miniard
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Brand :
Cengage Learning, Inc
Retailer :
Pickabook
Category :
Books
