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Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions external brand realities and consumer's brand perceptions and explains how to fit them to build successful brands.
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Science And Art Of Branding
Science And Art Of Branding
£59.71
Science And Art Of Branding
Send It Product Information
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions external brand realities and consumer's brand perceptions and explains how to fit them to build successful brands.
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Science And Art Of Branding
Science And Art Of Branding
£58.96
Science And Art Of Branding
Zavvi Product Information
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions external brand realities and consumer's brand perceptions and explains how to fit them to build successful brands.
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The Science And Art Of Branding
The Science And Art Of Branding
£58.50
The Science And Art Of Branding
Blackwell Books Product Information
This innovative work provides a state-of-the-art overview of current thinking about the development of This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on...
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The Knowledge Retailer Blackwell, one of the market leaders for Books and DVD's plus much more! With a range of over 3 million titles, Blackwell online offers you a convenient way of buying books and DVD's.
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Branding Television
Branding Television
£21.99
Branding Television
Blackwell Books Product Information
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.
Blackwell Books Information
The Knowledge Retailer Blackwell, one of the market leaders for Books and DVD's plus much more! With a range of over 3 million titles, Blackwell online offers you a convenient way of buying books and DVD's.
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Branding Television : Taylor & Francis Ltd Routledge : Blackwell Books : Books
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The Brand Gap
The Brand Gap
£13.95
The Brand Gap
Blackwell Books Product Information
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will...
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The Knowledge Retailer Blackwell, one of the market leaders for Books and DVD's plus much more! With a range of over 3 million titles, Blackwell online offers you a convenient way of buying books and DVD's.
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The Brand Gap : Pearson Education (us) Peachpit Press Publications : Blackwell Books : Books
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Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization
Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization
£14.99
Social Media Roi: Managing And Measuring Social Media Efforts In Your Organization
Waterstones Product Information
You save: £3.00 "Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to invest to get your rewards." --Chris Brogan, president of Human Business Works "Social media isn't inexpensive; it's different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It's about time." --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can't go wrong with Social Media ROI."--Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone "Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding." --Kyle Lacy, principal at Mind Frame (yourmindframe.com) and author of Branding Yourself "Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments." --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation "If you know Olivier, you know he goes beyond the bullshit. He 'gets it.' This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It's a hard fact that good business decisions depend on real results.Olivier avoids the fluff with clear-cut ideas that will help you produce results." --Brandon Prebynski, social media strategist Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.You'll learn how to: *Align social communications with broader business goals and functions*Plan for effective performance measurement*Establish clarity of vision, purpose, and execution*Implement guidelines and operations for effectively managing social media*Get started by "listening before talking"*Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives*Use social media to deliver real-time, optimized customer support*Leverage mobility and the "on-the-fly" social media culture*Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
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Why Customers Do What They Do
Why Customers Do What They Do
£11.24
Why Customers Do What They Do
Pickabook Product Information
Delivers a branding and sales strategy that speaks the customer's language. This title gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of consumer. It identifies the trends t Marshal Cohen
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Managing Brands
Managing Brands
£40.49
Managing Brands
Pickabook Product Information
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successf Sylvie Laforet
Pickabook Information
Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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Managing Brands : Mcgraw-hill Education - Europe : Pickabook : Books
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Sony Vs Samsung
Sony Vs Samsung
£14.73
Sony Vs Samsung
Pickabook Product Information
Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that| |http://www.pickabook.co.uk/9780470823712.aspx|http://www.pickabook.co.uk/Cover Images/2008_5_15_2/9780470823712.jpg | |1-28| | | |GBP|9.37|13.99|9.37|0|0|1|3| EN|9780470823736|9780470823736|CFO Guide to Doing Business in China|BUSINESS & MANAGEMENT|John Wiley and Sons Ltd||Mia Kuang Ching|CFO Guide to Doing Business in China has gathered all the important aspects based on the author's personal experiences as a CFO, a financial consultant, an entrepreneur and also a successful businessman in China for over a decade.| |http://www.pickabook.co.uk/9780470823736.aspx|http://www.pickabook.co.uk/Cover Images/2008_11_27_3/9780470823736.jpg | |1-28| | | |GBP|13.39|19.99|13.39|0|0|1|2| EN|9780470823835|9780470823835|50 Psychological Experiments for Investors|PERSONAL FINANCE|John Wiley and Sons Ltd||Mickael Mangot|Why don't people reinvest in stocks after having lost money on them? Why do men prefer stocks and women bonds? Why set an inflated asking price when selling a house? All these serious and unexpected questions demonstrate that our personalities, emotions, | |http://www.pickabook.co.uk/9780470823835.aspx|http://www.pickabook.co.uk/Cover Images/2008_11_27_3/9780470823835.jpg | |1-28| | | |GBP|9.79|13.99|9.79|0|0|1|1| EN|9780470823866|9780470823866|The Global Consultant|CONSULTANCY & GRANTS FOR BUSINESSES|John Wiley and Sons Ltd||Alan Weiss, Omar Khan|In today's global economy, there are no borders or impediments to the import and export of knowledge. Modern consultants are no longer constrained by their local markets and can sell their expertise anywhere on the planet.| |http://www.pickabook.co.uk/9780470823866.aspx|http://www.pickabook.co.uk/Cover Images/2009_1_29_2/9780470823866.jpg | |1-28| | | |GBP|16.07|23.99|16.07|0|0|1|2| EN|9780470823897|9780470823897|Doing Good Well|NON-PROFITMAKING ORGANIZATIONS|John Wiley and Sons Ltd||Willie Cheng, William D. Green (Foreword)|Why does a deserving charity struggle to make ends meet while another which squanders money, thrive? Because there is a structural disconnect between revenue and expenses in the nonprofit world. Is continuous growth the hallmark of a successful charit| |http://www.pickabook.co.uk/9780470823897.aspx|http://www.pickabook.co.uk/Cover Images/2009_1_29_2/9780470823897.jpg | |1-28| | | |GBP|13.39|19.99|13.39|0|0|1|2| EN|9780470823965|9780470823965|India by Design|SALES & MARKETING|John Wiley and Sons Ltd||Michael Boroian, Alix De Poix|A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion | |http://www.pickabook.co.uk/9780470823965.aspx|http://www.pickabook.co.uk/Cover Images/2009_12_4/9780470823965.jpg | |1-28| | | |GBP|26.79|39.99|26.79|0|0|1|2| EN|9780470824139|9780470824139|Structured Credit Products|INVESTMENT & SECURITIES|John Wiley and Sons Ltd|2nd Revised edition|Moorad Choudhry|* Structured Credit Products are one of today's fastest growing investment and risk management mechanisms, and a focus of innovation and creativity in the capital markets. * The building blocks of these products are credit derivatives, which are among th| |http://www.pickabook.co.uk/9780470824139.aspx|http://www.pickabook.co.uk/Cover Images/2010_3_5/9780470824139.jpg | |1-28| | | |GBP|53.6|80|53.6|0|0|1|1| EN|9780470824238|9780470824238|China 2.0|BUSINESS & MANAGEMENT|John Wiley and Sons Ltd||Marina Yue Zhang, Bruce W. Stening|* Charts the developments that are creating a turning point in China's history - the move from the old order to the new order that is China 2.| |http://www.pickabook.co.uk/9780470824238.aspx|http://www.pickabook.co.uk/Cover Images/2009_2_5/9780470824238.jpg | |1-28| | | |GBP|13.39|19.99|13.39|0|0|1|2| EN|9780470824313|9780470824313|Accounting for Investments|ACCOUNTING|John Wiley and Sons Ltd||R. Venkata Subramani|* This book assumes that the reader has some prior accounting knowledge. * The entire trade life cycle of each financial instrument is covered in detail with the accounting entries that should be recorded.| |http://www.pickabook.co.uk/9780470824313.aspx|http://www.pickabook.co.uk/Cover Images/2008_12_4/9780470824313.jpg | |1-28| | | |GBP|67|100|67|0|0|1|2| EN|9780470824320|9780470824320|Strategic Hospitality Leadership|MANAGEMENT & MANAGEMENT TECHNIQUES|John Wiley and Sons Ltd||Judy A. Siguaw (Editor), Russell Arthur Smith (Editor)|Makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. This title provides readers with the collective wisdom of these... Sea-Jin Chang
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Pickabook - your on-line book and educational supplier Pickabook supplies educational customers. It offers over millions of titles to match international curricula, and delivery to addresses worldwide. Ordering is quick and easy, and Pickabook's website includes lots of interesting information for schools and educational establishments.
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